Poulina Group Holding (PGH), one of Tunisia’s industrial giants, posted a solid performance in the first quarter of 2025, with total sales exceeding one billion dinars, up 7% on the same period last year.
According to business indicators published by the group, this growth was mainly driven by an increase in local sales (+7.4%), which offset a slight decline in exports (-0.9%).
Production increased by 7% to 1 billion dinars, reflecting the Group’s industrial strength. This performance was supported by an aggressive investment policy: 36.2 million dinars were invested during the quarter, a remarkable increase of 62% over the previous year.
Investments were mainly targeted at the Agrifood (28.5%), Building Materials (24.7%) and Poultry Integration (20.5%) sectors, reflecting the Group’s determination to strengthen its production capacity and modernize its infrastructure.
The poultry integration business recorded a spectacular 29% increase in sales to 308 million dinars. This growth was due in particular to strong demand during the month of Ramadan and the introduction of new products such as pet food.
The trade and services sector also made good progress (+13%), driven by a significant improvement in export sales (+113%). Steel processing (+6%), wood and equipment (+9%) and packaging (+5%) also posted notable gains.
Conversely, some sectors suffered setbacks. The agri-food sector, historically strong for PGH, saw its sales decline by 3%, penalized by falling local and export sales.
The building materials sector declined by 19%, weighed down by a slowdown in domestic demand. The real estate segment contracted by 8%.
On the financial front, PGH reduced its total bank debt by 11% to 1 billion dinars. This reduction was due to a significant decrease in short-term loans (-33%), while medium-term loans increased by 12%.
