Tunisia boasts significant assets that position it to turn emerging tourism trends into a true driver of regional development, attracting travelers passionate about culture, nature, and authenticity.
With its ecological diversity and rich cultural, archaeological, and culinary heritage, the country holds untapped potential for sustainable tourism, a growing global movement responding to the negative impacts of mass tourism.
In this context, the tourism sector in Jendouba Governorate has shown particularly encouraging growth since early 2025, according to data released by the Tabarka-Aïn Draham Regional Tourism Commissioner during a meeting held last Friday.
From April 1–20, 2025, the region welcomed 13,424 visitors, up from 6,966 during the same period in 2024, a striking 92.7% increase.
Cumulatively, from January 1 to April 20, 2025, total visitors reached 57,744, compared to 52,498 in 2024, marking a 10% rise.
Accommodation growth
Tourism facilities recorded 99,290 overnight stays between January 1 and April 29, 2025, up from 89,651 in the same period last year, a 10.8% increase.
The average occupancy rate also saw a slight uptick, rising from 21.5% in 2024 to 22% in 2025 (January 1–April 20), a 1.3-point gain.
In April alone (1–29), the region’s lodging establishments registered 23,517 overnight stays, a 93% surge from 12,178 in April 2024. The occupancy rate jumped 9.8 points, from 17.9% in 2024 to 27.6% in 2025.
These figures highlight the immense tourism potential of Tabarka-Aïn Draham, fueled by its natural, ecological, and cultural assets, alongside sustained investment and expanding lodging options.
Industry stakeholders at the meeting unanimously agreed that the region could achieve even stronger results, provided public authorities and partners actively address shortcomings, particularly in environmental and urban planning.
Urgent urban development interventions are deemed crucial to ensuring a promising, if not exceptional, upcoming tourist season.
New initiatives for sustainable tourism in 2025
Promotional campaigns for Tunisia’s tourism sector—led by the National Tunisian Tourist Office (ONTT) in international markets this year, were a key focus at a recent Tourism Ministry meeting.
Discussions emphasized Tunisia’s participation in global fairs and exhibitions to boost the country’s profile, attract tourism investments, and showcase new programs promoting sustainable and responsible tourism, per an official statement.
Indeed, alternative and sustainable tourism represents a high-potential sector, a wealth generator and a viable path for economic diversification in developing nations like Tunisia. Yet it also presents a new challenge to tackle.
