The Tunisian National Tourism Office (ONTT), Wednesday, announced that it has selected French communications group “Publicis,” 3rd worldwide, to develop, now institutional advertising campaigns of the Tunisia destination.
The “Publicis” agency, founded in 1926 and present in 104 countries with over 50,000 employees, was chosen from seven other agencies which responded to an international tender launched by ONTT, said the office in a statement.
The Tourism Office believes that this approach will allow this year to have more flexibility than in previous years, since it will deal with a single point instead of an agency by market as before.
The approach adopted will result in the emergence on the international scene of a single image of Tunisia, one of a country authentic and open to the world, ONTT added in a statement.
Promotional and advertising campaigns, which will begin in the first quarter of 2013, will highlight the products with high added value such as cultural tourism, Saharan tourism, tourism wellness, in addition to promoting alternative tourism.
Officials of Publicis are expected soon at the Ministry of Tourism to discuss new guidelines in the communication strategy of the Tunisia destination.