The Tunisian National Tourist Office has launched a new advertising campaign in Germany under the slogan “Tunisia celebrates the Nobel Peace Prize. For a Vibrant Democracy.”
The video spot has been posted to Facebook, Youtube and Twitter and appears on digital screens in various German cities.
Users of digital services are invited to share the announcement under the hashtag #United_for_peace. In addition, a separate image campaign ‘True Tunisia, showing the 15-day trip of a Belgian tourist, Deborah, in a fascinating journey through the country, is underway on various digital media.
Tunisian tourism has suffered this year after two attacks at Bardo Museum and in Sousse that left dozens dead among foreign visitors.
Bookings have fallen and many hotels have closed, leaving many employees out of work. But this year’s Nobel Peace Prize awarded to the National Dialogue Quartet is a sign of hope for the country.