MAWDY SERVICES is the new name of the company formerly known as Afrique Assistance, the Tunisian market leader in personal, travel and vehicle assistance.
This change of identity was announced on 23rd January 2025 by Souheil Ben Halima, Managing Director, and the Chairman of the Board of MAWDY SERVICES TUNISIE, Zigor Diez Gamboa.
MAWDY SERVICES is a variation of the MAWDY brand (MApfreWorldwideDigital Solutions) to which the word SERVICES has been added to emphasize its customer focus.
The name MAWDY SERVICES was chosen because it is simple and easy to remember. It will continue to embody the best service to its customers, who are mainly insurance companies, travel agencies, banks, telephone operators, mass retailers and car dealers.
The decision to change the name was taken to underline the company’s commitment to its far-reaching digitalization process. We have entered the world of digitalization and artificial intelligence.
It’s a gradual process of evolution,’ explains Ben Halima, pointing out that this strategy comes at a time when Afrique Assistance is a benchmark in the automotive sector, ranking among the top 10 well-known brands.
Zigor Diez Gamboa said: “We are proud to start a new phase for the company and to develop with MAWDY TUNISIE solutions that reflect the innovative company we are today”, recalling that the objective is to provide innovative and differentiated solutions to improve the lives of people around the world.
From now on, all MAWDY SERVICES tow trucks will bear the MAWDY SERVICES label, while retaining the red color code, the brand’s signature and a reflection of its personality and values.
The company started its activities in Tunisia in 1991 in the field of roadside assistance and travel assistance. Today, it offers 26 different products and 24-hour assistance. It employs more than 90 people and provides more than 150,000 services per year.
MAWDY is a global company specializing in digital assistance and is part of the Spanish MAPFRE Group, which employs more than 2,500 people. Until 2023, it was known as MAPFRE Asistencia.
It brings to its subsidiaries, including MAWDY SERVICES TUNISIE, the know-how and experience it has acquired in the 23 countries where it operates, mainly in Latin America and Europe.
