New Body Line, a Tunisian lingerie company based in Mahdia, reported a sharp slowdown in activity during the first quarter of 2026, with key indicators showing a significant decline.
For the first quarter of 2026, the company posted revenue of 1.1 million dinars, down from 1.85 million dinars a year earlier. At the same time, sold production fell to 100,682 units, a 28.8% drop, confirming a substantial contraction in activity.
Sharp production decline in Q1 2026
The downturn affected all segments. Overall production fell by 28.80% compared to the first quarter of 2025, with 100,682 units produced and sold versus 141,405 units during the same period last year.
Basic lingerie proved more resilient, with production of 56,437 units, a 17.20% increase. By contrast, smart lingerie saw a sharp decline to 44,245 units, a 52.55% drop.
This trend was reflected in revenues. Revenue from basic lingerie reached 692,000 dinars, down 20.32%, while smart lingerie revenue fell to 474,900 dinars, a decrease of 51.58%.
Revenue Decline Directly Linked to European Markets
Overall revenue contracted by 36.90% year-on-year. The decline is largely explained by what the company described as an unstable economic environment, particularly in Europe.
Among the factors cited, the company pointed to a lack of short-term visibility, market instability and declining purchasing power among European consumers. These elements directly impacted order volumes.
Adding to these external factors are changes in customer practices. Orders are now placed at the last minute, with very short delivery deadlines. Clients are adopting a cautious approach to limit unsold inventory.
