Tunisia is poised to promote sustainable economic development, drive agricultural innovation, and solidify its position as a leading global supplier of premium olive-derived products. The future of Tunisian olive oil appears brighter than ever, according to recent statements by Tunisian officials.
Trade and Export Development Minister Samir Abid announced that Tunisia now ranks as the fourth-largest global exporter of olive oil, holding a 10% share of worldwide exports. Over the past five years, overseas sales have shown a consistent upward trend.
“Tunisian olive oil, renowned for its nutritional benefits, continues to stand out for its exceptional quality. Thanks to the relentless efforts of our producers and targeted promotional initiatives, it has cemented its place in international markets and shone at top global competitions, earning a record number of awards and medals, Abid stated.
In 2024, Tunisia exported olive oil worth 4.8 billion dinars to 64 destinations, up from 55 markets in 2023. Key European buyers include Italy, Spain, France, Portugal, and Belgium.
Abid highlighted that packaged olive oil exports now account for 21% of total exports, marking a 92% surge in 2024. He emphasized the sector’s critical role in the national economy and its “exceptional quality,” which positions it for significant growth in the EU and global markets.
“We are witnessing stronger export opportunities and direct partnerships between Tunisian businesses and European market players,” he added.
New national program to boost global presence
An ambitious 2025 National Program to promote Tunisian olive oil has been launched, featuring 20 promotional initiatives aimed at strengthening its foothold in traditional markets while exploring new opportunities.
Developed in collaboration with key stakeholders—including the Export Promotion Center (CEPEX), PACKTEC, the National Olive Oil Office (ONH), the Tunisian Confederation of Industry, Trade, and Handicrafts (UTICA), and olive heritage institutions—the program will focus on participation in international trade fairs, B2B meetings, overseas commercial days, and hosting potential buyers in Tunisia.
“These efforts will enhance global awareness and visibility of Tunisian olive oil in competitive markets,” Abid affirmed.
Export revenue declines despite volume growth
Despite rising export volumes, olive oil revenue for the first five months of the 2024/2025 campaign (ending March 2025) fell by 25.8% year-on-year to 2.126 billion dinars, according to the National Observatory of Agriculture (ONAGRI).
The average price of olive oil dropped by 54% in March 2025 compared to the same month last year, ranging between 8 to 18.4 dinars per kilogram depending on grade.
Export volumes, however, surged by 46.3% to 157,200 tons, with packaged oil representing just 10.2% of total exports.
ONAGRI noted a stagnation in packaged oil exports compared to the previous campaign. Extra virgin olive oil dominated exports, making up 82.7% of total volume, while packaged oil contributed only 15.8% of revenue.
Market distribution highlights EU dominance
The EU remains the largest market for Tunisian olive oil, absorbing 60.8% of exports, followed by North America (23.2%) and Africa (9.8%). Italy leads as the top importer (29.8%), trailed by Spain (26.9%) and the United States (18.6%).
