The Hammamet tourist area is the preferred destination for many holidaymakers of different nationalities.
That’s why Khaled Klouia, regional delegate for tourism in the Yasmine Hammamet tourist zone, said that the region had recorded around 2.5 million overnight stays since the beginning of January until the end of November this year.
According to him, the region is expected to reach around 3 million overnight stays in the current month, which coincides with the school holidays and the end of year festivities.
In a statement to Mosaïque, Klouia said the region had made significant progress in terms of tourism indicators.
These figures are close to those recorded in 2019, the benchmark year, confirming the recovery of Tunisian tourism and its renewed impact both locally and internationally.
In terms of the main indicators recorded, Klouia elaborated, “The region welcomed 669,000 visitors between January and November 2024, up 3% compared to the previous year’s indicators. The bed occupancy rate also increased by 4% over 11 months.”
He added that the region welcomed around 45,000 visitors last November, with over 138,000 overnight stays, resulting in a bed occupancy rate of 31.2%. This represents an increase of 7.4% compared to the indicators for November 2023.
He also stressed that the capacities of the Yasmine Hammamet regional tourism office and professionals in the sector are fully mobilized to ensure the success of the festive season and to welcome visitors, whether Tunisians or foreigners.
The school holidays and New Year celebrations are expected to attract more visitors.
Klouia added that professionals are striving to offer a diverse range of activities adapted to all age groups and social categories.
10 million visitors by 2024
The tourism sector experienced an unprecedented recovery in 2024, exceeding even the most optimistic forecasts. After the dark years of the Covid crisis and the global economic challenges, its performance is reaching new heights.
Tunisia has no shortage of assets that will enable it to turn new forms of tourism into a real driver of regional development, attracting a tourist clientele keen on culture, nature and authenticity.
Tunisia is another country that warns against welcoming “too many tourists” who limit themselves to the most popular beaches and seaside resorts.
That’s why the authorities are now trying to spread tourism around the country to avoid overcrowding in the most popular spots.
Of the 10 million visitors the country hopes to welcome, almost 300,000 will come from the UK.
Today, several decades after its introduction in the country and in view of the changes it has undergone in Tunisia and throughout the world, tourism needs a complete overhaul, encompassing all its by-products and all its related parameters, starting with a broad debate to define a new strategy to ensure its development and sustainability.
