The revenue from the tourism sector has already exceeded 7.5 billion dinars, as of late November 2025, compared to 7 billion during the same period in 2024, marking a year-on-year increase of approximately 6.8%, according to figures published by the Central Bank of Tunisia (BCT).
Between January 1 and November 20, 2025, the number of tourists who visited Tunisia surpassed 10 million, representing a rise of 10.3% compared to the same period in 2024. If this pace continues, the country could reach the target of 11 million visitors by the end of the year, as set by the authorities.
The recovery of tourism is not limited to volume. The range of offerings is expanding, beach tourism, cultural tourism, health tourism, ecotourism, etc.—while several traditional source markets are experiencing declines or stagnation, prompting authorities to diversify source markets.
In 2025, the rebound is establishing itself as a driver of macroeconomic support: these revenues represent a vital inflow of foreign currency, strengthening the balance of payments, stabilizing the dinar, and helping to alleviate pressure on public finances in a delicate national economic context.
The challenge remains to transform this rebound into sustainable growth by consolidating the offerings, improving quality, and adapting to new visitor expectations.
Furthermore, the prospect of 11 million visitors by the end of 2025, combined with potential revenues exceeding 8 billion dinars, reflects the ambitions of the sector.
