Car sales in Tunisia reached 93,095 vehicles in 2025, up from 79,369 vehicles in 2024, marking an increase of nearly 17.3%, according to data from the National Chamber of Car Dealers and Manufacturers under the Tunisian Confederation of Industry, Commerce and Handicrafts (UTICA).
Of the total, 63,903 vehicles were sold through authorized dealerships, compared with 57,137 in 2024, representing an 11.8% increase for this segment.
Meanwhile, 29,192 vehicles were sold on the parallel market (outside official channels), up from 22,232 in 2024, a growth of 31.3%.
The parallel market includes numerous private new car dealerships, used car markets and sales benefiting from the tax franchise system for Tunisians living abroad (FCR) upon their permanent return. Its share of total sales rose from 28% in 2024 to 31% in 2025, according to the chamber.
Asian brands dominate the market
Among authorized dealership sales, statistics showed that Asian brands dominated the market, with only one European brand among the top seven.
The top-selling brand was a South Korean manufacturer, with 7,056 cars sold in 2025, up from 5,517 in 2024 (+28%). Another South Korean brand ranked second with 6,203 vehicles sold, slightly down from 6,777 in 2024.
A French brand took third place with 4,715 vehicles sold, up from 3,176 in 2024, a strong 48.4% increase.
Commercial vehicles saw sales of 16,887 units in 2025, up from 14,787 in 2024 (+14%). Unlike overall sales dominated by Asian brands, European brands dominate the commercial vehicle segment, with four of the top five positions.
“Notable success” for popular cars
Popular cars performed particularly well in 2025 after a slowdown in recent years, with 9,138 units sold through authorized dealerships, compared with 6,688 in 2024. For the first time in several years, sales of popular cars exceeded 9,000 units.
Eight dealerships sold these vehicles, led by a Chinese brand with 2,032 units sold, up from 1,000 the previous year. Average prices ranged from 26,790 to 35,433 dinars.
Electric vehicles market remains slow
Electric cars continue to face challenges in Tunisia, with only 539 units sold in 2025, reflecting limited consumer interest despite their global popularity.
A Chinese brand led the segment with 178 electric vehicles sold.
According to the chamber, low sales are mainly due to high prices, with the cheapest models ranging from 80,000 to 90,000 dinars, and the most expensive exceeding 300,000 dinars, making them largely unaffordable for most Tunisians.
The government had introduced fiscal measures in 2024 to reduce VAT and adjust consumption duties, but these proved insufficient. New incentives are planned in the 2026 Finance Law to encourage Tunisians to purchase electric vehicles.
