In a context of economic competition, Monoprix has demonstrated exceptional resilience and commercial momentum. The brand’s revenues jumped to 831.5 million Tunisian dinars in 2025, compared to 732.6 million dinars in the previous financial year, representing a remarkable increase of nearly 13.5%.
This strong commercial traction directly impacted profitability indicators. Indeed, the gross margin strengthened to 148.1 million dinars (compared to 135.3 million dinars in 2024).
Operating income stood at 14.3 million dinars, showing a spectacular increase of 51.7% compared to the 9.4 million dinars in 2024. As for the net income for the year, it achieved a historic performance, rising to 10.3 million dinars, compared to 6.83 million dinars the previous year, representing a staggering growth of 51.6%.
This regained profitability enables SNMVT to strengthen its shareholders’ equity, which now amounts to 102.2 million dinars before allocation.
A cash flow boost and modernized management
One of the key highlights of this financial year is the spectacular recovery of the company’s financial structure. Cash flow from operating activities multiplied by five, increasing from 11.6 million dinars in 2024 to 59.5 million dinars in 2025.
This massive recovery allowed Monoprix to swing from a net negative cash position of -1.6 million dinars in 2024 to a strongly positive net cash position of 37.8 million dinars at the end of 2025, thereby freeing up significant room for maneuver for the future.
This financial strength is also the result of internal modernization. The year 2025 saw the introduction of a new statistical method differentiated by product group for calculating provisions for inventory write-downs.
Based on historical sell-through probabilities and actual discount rates, this finer management of product life cycles directly supported the efficiency of the logistics and distribution chain.
A corporate transition at the heart of ESG issues
Beyond mere accounting figures, Monoprix established itself in 2025 as a major player in social and environmental responsibility in Tunisia, through rigorous monitoring of non-financial indicators focused on sustainability.
Thanks to a large-scale energy optimization plan, the chain saw its store electricity consumption drop by 23%. Its circular economy initiatives enabled the recovery of 79,906 tons of plastic and 1,105,995 tons of cardboard.
Eco-citizen commitment translated concretely into cleaning 145 km of beaches and planting over 305,000 trees.
In terms of social impact and inclusion, Monoprix continued its policy of valuing human capital by maintaining a strong focus on training. The chain reaffirms its role as an inclusive actor by hiring 30 people with disabilities throughout the 2025 financial year, while promoting gender parity and internal promotion.
