Saharan tourism remains a hidden gem of Tunisia’s national economy. Promoting it today is more than a necessity, it’s a relatively untapped niche poised for significant growth in the coming years.
From January to April, Tozeur saw a notable rise in key tourism indicators, with a 10.9% increase in arrivals and an 11% rise in overnight stays, according to data from the Regional Tourism Commission.
In a statement to TAP, Adel Sbita, the regional tourism commissioner, noted that this momentum accelerated sharply in the last ten days of April, with a 34.4% surge in tourist arrivals and a 30.5% increase in overnight stays. He emphasized that Tozeur’s growth outpaced the national average of 8% for the same period.
Upcoming programs in Tozeur
Buoyed by these positive trends, the Regional Tourism Commission and key stakeholders are preparing for the summer season. As in previous years, the region expects to welcome foreign tourist groups, particularly Europeans, shifting from coastal destinations to Saharan experiences.
Last July and August, hotel occupancy rates rose significantly, driven by visits to major attractions like Chebika, Ong Jmel, museums, and medinas.
An inspection program is currently underway to assess hotel service quality. The commission is also collaborating with regional bodies, including those overseeing environmental protection, civil defense, commerce, health, security, and internal control systems to ensure hospitality standards.
International promotions and future prospects
Tozeur is set to host several foreign tourism delegations in the coming months as part of promotional campaigns. Special focus will be given to Scandinavian markets, including an upcoming visit by a group of Swedish businesswomen and Scandinavian tour operators to explore Saharan tourism opportunities.
Additionally, an Italian tour operator is launching a promotional campaign to attract more European visitors, complementing efforts by the Tunisian National Tourist Office (ONTT).
National Tourism Growth
Tunisia welcomed over 2.57 million tourists by April 30; a 9.5% increase compared to 2024, according to Mohamed Mehdi Haloui, ONTT’s Director General.
Tourism revenue reached 1.69 billion dinars, marking a 5.4% rise year-on-year, with projections suggesting this year’s earnings will surpass 2024’s 7.5 billion dinars.
Traditional markets showed robust growth, such as Europe with +24.4%, Libya +21%,
Neighboring countries +6.8% and Tunisians abroad +5%.
Emerging markets like China and Brazil also contributed to the uptick, signaling a broadening appeal for Tunisian tourism.
