Venture capital firm 216 Capital announced Tuesday a new strategic investment in Addvocate.ai, a Franco-Tunisian startup specializing in optimizing sales performance through artificial intelligence.
Addvocate.AI is an innovative platform designed to help tech companies leverage customer feedback to improve their sales processes and performance indicators.
Based in France and Tunisia, Addvocate.ai is taking a decisive step with this funding. From being a sales preparation solution, it is evolving into an integrated sales performance platform capable of addressing the challenges of modern business.
“With the support of 216 Capital, we now have the means to stay ahead: directly tackling the limitations of traditional CRM (Customer Relationship Management) and offering companies a tool designed for impact, not just data entry,” explained Ridha Mami, CEO and founder of Addvocate.ai.
Dhekra Khelifi, a manager at 216 Capital, stated: “This strategic investment from 216 Capital marks a key milestone for Addvocate.ai, enabling it to accelerate innovation and international expansion in order to sustainably transform sales performance through native AI focused on sales team efficiency.”
Founded in Tunis in 2021 by a team of entrepreneurs and investors, 216 Capital is a venture capital firm specializing in seed and early-stage investments in technology companies.
