Dubai: The Dubai chocolate-coated date and nuts sweets are expected to hit the shelves of Britain’s Tesco this year, as the UAE company aims to reach the global brand level.
Chocodate is getting into the UK this year set through an advanced talk and agreement with Tesco to be completed in 2014.
The ambition is to make of Chocodates a global product.
UAE is Notion Group’s largest market with half sales generated locally, followed by Saudi Arabia. Other 15 markets are newly established last year. About 50 is the total number of covered countries, among which the United States is present.
Chocodate has also started to be exported to many North African countries, Australia and New Zealand.
Source: The National