A Destination Management Organisation (DMO) dedicated to promoting the Tunis-Carthage region has just been launched by the Tourism and Handicrafts Ministry.
Speaking at the official launch of the DMO on Tuesday, Tourism Minister Mohamed Moez Belhassine said that his department is endeavouring to launch other DMOs in the country’s various regions as part of the implementation of the Tunisian tourism development strategy aimed at diversifying the tourism product and ensuring the sector’s sustainable and responsible development.
He pointed out that this organisation will help guide and coordinate activities between the various players and stakeholders in the sector at local and regional levels, according to a department press release on Thursday.
This is the 5th DMO launched after those of Dhaher, Djerba, Zaghouan and Mahdia, the minister specified.
The project is implemented by the Ministry of Tourism and Handicrafts, with the support of GIZ, and jointly funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the European Union, as part of its “Tounes Wijhetouna” (Tunisia, our destination) programme.
Minister of Tourism Mohamed Moez Belhassine and European Commissioner for Neighbourhood and Enlargement Olivér Várhelyi reached an agreement, during a meeting on February 2, 2024 in Brussels, Belgium, to extend the “Tounes Wijhetouna” Programme.
Funded by the European Union, this programme, which runs from 2019 to 2024, has helped diversify and improve the quality of the tourism offer, thereby contributing to the recovery of the tourism sector following the difficulties encountered during the Covid-19 pandemic.
