This prestigious ceremony, dedicated to celebrating automotive excellence in Tunisia: “Victoires de l’Automobile” brought together key players in the sector to honor distinguished brands in the automotive market over the past year. Awards were presented across three major categories: Commercial Achievements, Performance, and Excellence.
The selection of winners was based on a rigorous scoring process, utilizing reliable indicators established by specialized firms, each expert in their respective fields.
“This event is fundamentally rooted in credibility and transparency, aimed at highlighting automotive dealers who excel at various levels through proven analytical tools and clear KPIs,” explained the event organizers, Hedi Hamdi and Sadri Skander.
To ensure a comprehensive evaluation, the organizers enlisted the services of Emrhod Consulting, which conducted on-the-ground research, including mystery visits, to assess the level of service provided at the main showrooms of automotive dealers in Greater Tunis.
Additionally, the online and social media presence of automotive brands was meticulously analyzed by the agency Web First Rank, which measured the performance levels of all companies operating in the sector.
For the stock market performance of listed companies, MCP (Mena Capital Partners) was tasked with analyzing the figures and achievements of the year.
According to the survey, 29% of Tunisians plan to purchase a vehicle by 2025.
– Internal combustion engines remain dominant in purchase intentions (47%), but hybrid (17%) and electric vehicles (14%) are gaining traction.
– Purchase price (49%) and maintenance costs (80%) are among the primary decision-making criteria.
– Sedans remain the preferred body type (45%), followed by SUVs (31%).
Hyundai Tunisia Honored in Three Categories
At the “Victoires de l’Automobile” ceremony, Hyundai Tunisia was recognized in three categories:
1. Number 1 Brand in the Tunisian Market
2. Best-Selling Model: Hyundai i20, celebrated for its design, performance, and competitive pricing.
3. Operational Excellence, notably for impactful promotional campaigns, such as the introduction of the robot Spot in Tunisia.
These accolades underscore Hyundai Tunisia’s “ability to innovate and meet the expectations of an ever-evolving market, while strengthening its brand image and customer loyalty.”
Over 46,000 New Cars Sold… Hyundai Takes the Lion’s Share!
Total car sales in Tunisia from the beginning of the year until October reached 46,436 units, compared to 46,055 during the same period last year, indicating no significant growth in sales for 2024.
Exclusive statistics collected by AfricanManager reveal that the South Korean brand Hyundai was the top-selling car in Tunisia, with 5,617 units sold in the first ten months of 2024.
The South Korean brand Kia secured second place, with 4,611 cars sold during the same period, including 318 units last month.
The French brand Peugeot claimed third place, having sold 3,402 cars by October 2024.
Suzuki climbed the rankings to secure fourth place, selling 2,929 cars during the same period.
The Japanese brand ISUZU took fifth place with 2,800 units sold, while Toyota ranked sixth, selling 2,504 cars in the first ten months of 2024.
It is worth noting that between 50,000 and 60,000 cars of various brands are sold annually in the Tunisian market, yet demand continues to outstrip supply.
