To mark the start of operations of Microcred Tunisia, a groundbreaking ceremony was held Monday, December 15, 2014 in the presence of Tunisian authorities, institutional partners, shareholders and first clients of the institution.
Bodo Lieberam, CEO of Microcred Tunisia, said his agency has chosen to settle in the heart of the popular neighborhood Ezzahrouni to best serve target customers and reflect the values of proximity and accessibility which motivate its action.
Microcred Tunisia is the subsidiary of an international group with over 2,300 employees and operations in eight countries: France, Madagascar, Senegal, China, Nigeria, Ivory Coast, Mali and Tunisia.
The mission of Microcred is to provide accessible, quality financial services as well as support suitable for people excluded or underserved by the traditional financial system, particularly micro and small enterprises and unemployed young project leaders. The aim is to improve the living conditions of its clients and their families and contribute to the economic and regional development of Tunisia.
The European Union was the first institutional partner to support this initiative by providing a grant in the amount of 1.8 million Euro.
On this occasion, Laura Baeza, Ambassador of the European Union Delegation in Tunisia, said “we aim to promote not only greater access to microcredit but also greater financial inclusion of the unbanked population.
A donation worth EUR 700,000 was also granted to Microcred Tunisia by the French Development Agency.
It should be noted that the purpose of Microcred Tunisia in the next five years is to cover 13 governorates, including 5 listed in disadvantaged sensitive areas across 17 agencies and target more than 45 000 customers and nearly 220,000 beneficiaries.