The Italian group Pusterla 1880, specialized in the design and manufacture of high-end packaging for the luxury sector, inaugurated a new production unit in Tunisia, in Sousse, on May 13, 2026.
The new factory, representing an initial investment of 4 million euros, is expected to create 260 direct jobs when it comes into operation.
A second expansion phase is already planned, with additional investments of around 3 million euros, to support capacity increases and the modernization of production lines.
The project also integrates a set of components considered strategic by the company: human resources training, strengthening workplace safety standards, integration of sustainable development practices, as well as the enhancement of local skills in precision packaging trades.
The Sousse plant is intended for the production of premium packaging, a high-value-added segment where the group is betting on proximity to its European and African markets, while optimizing its logistics chains.
In a statement, Pusterla 1880 emphasizes that “the new production site in Sousse marks an important step in the Group’s international development, consolidating its strategic presence in the Mediterranean region.”
Tunisia, the Group’s first industrial base in Africa
Founded in 1880 in Italy, the Pusterla 1880 group is today a major player in high-end secondary packaging.
Originally, the company was created under the impetus of Alessandro Pusterla, who developed a workshop specializing in the manufacture of decorated wooden and cardboard boxes, designed to protect and enhance food products and everyday objects.
Its core business has gradually focused on the luxury sectors, particularly cosmetics, perfumery, as well as wines and spirits, for which it designs cases, boxes and sophisticated, high-value-added packaging solutions.
The group works on material innovation, high-end finishes and custom technical solutions to meet the requirements of major international brands in the sector.
Today, Pusterla 1880 has an international industrial network structured around several production sites in Europe, notably in Italy, France, the United Kingdom and Romania.
The group is therefore mainly present in Europe, but it operates globally through its customers, which include major international luxury houses.
In Africa, Tunisia thus becomes the group’s first industrial base on the continent, due to its geographical proximity to Europe, the quality of its industrial infrastructure and the competitiveness of its production ecosystem.
