Tunisia’s automotive market maintained its growth momentum over the first four months of 2026. With 21,535 cumulative registrations (year-to-date) at the end of April, compared with 18,152 during the same period in 2025, the sector recorded an 18.6% increase. April 2026 alone accounted for 7,070 units, up 12.4% from 6,290 in April 2025.
Korean brands dominate the podium
KIA strengthens its leadership position with a 9.7% market share and 2,091 units year-to-date, up from 8.5% a year earlier, marking a 35.6% increase.
Hyundai remains firmly in second place with 2,042 units and a 9.5% market share, up 10.4%.
Isuzu delivered the most striking jump in the top three, with 1,847 units and an 8.6% share, surging 110.8% compared to 876 units in the same period of 2025.
Citroën climbed to fourth place with 1,365 units and a 6.3% share, up 62.1%, while Peugeot rose 74.1% to 1,161 units (5.4% share). These performances highlight a strong comeback by Stellantis brands in Tunisia after previous supply chain disruptions.
Significant declines among established players
Several major brands saw their market share shrink. Renault, despite ranking fifth, fell 25% in volume to 1,248 units. Toyota dropped 19.1% to 1,188 units, placing sixth.
Fiat recorded the sharpest decline among major brands, down 46.7% to 776 units. Suzuki also fell 27.3% to 915 units, though it remains in the top 10.
Chinese brands accelerate their expansion
The standout trend of this period is the rapid rise of Chinese brands. BYD surged 218%, rising from 130 to 414 units. Dongfeng nearly tripled its volume to 394 units from 111.
Nissan also made a strong comeback with 396 units year-to-date versus just 68 in 2025—an almost fivefold increase. New entrants such as Omoda & Jaecoo, Lynk & Co, and Jetour are also entering the rankings, reflecting a steadily diversifying market.
A reshaped market structure
A total of 53 brands are now active in the Tunisian market, compared to 47 the previous year. This growing fragmentation is intensifying competition, particularly in mid-range segments.
However, overall volumes of 21,535 units remain below pre-crisis levels, and the sustainability of growth will depend on purchasing power trends and import policy developments.
