The Italian consulting firm The European House, Ambrosetti (TEHA) has published its Global Attractiveness Index 2025, a ranking that evaluates the economic and social attractiveness of countries on a global scale.
The analysis is based on around fifty key indicators, such as foreign investment flows, human development, GDP per capita, the unemployment rate, the effectiveness of institutions, and the level of development of technologies and education.
Countries are divided into four categories according to their score: very attractive (80-100 points), quite attractive (60-80 points), moderately attractive (30-60 points), and little attractive (0-30 points).
Tunisia still little attractive
Out of the 146 countries evaluated by the Global Attractiveness Index 2025, Tunisia ranks 101st, with an overall score of 23 points, which places it in the category of little attractive countries.
Despite this modest ranking, the country gains two places compared to the previous edition where it was 103rd.
On an African scale, Tunisia positions itself 11th, and 4th in North Africa, behind its immediate neighbors like Morocco, Algeria, and Egypt.
Despite efforts to improve its business climate and strengthen its attractiveness for foreign investors, the country remains confronted with several significant structural challenges, notably the necessity to stabilize its public finances, stimulate job creation, and strengthen the effectiveness of its institutions.
Mauritius, African leader in attractiveness
In the rest of Africa, Mauritius stands out as the most attractive country, ranking 76th globally with a score of 30.4. Egypt and Algeria follow closely, both with a score of 30.
Morocco arrives in fourth position on the continent at 85th place, with a score of 27.5, while Ivory Coast completes the African top 5 with a score of 26.4 and 89th place globally.
In total, four countries are judged “very attractive”, twelve present a solid attractiveness, while sixty-three countries are situated in the medium category. Finally, sixty-seven countries are considered little attractive.
Global Top 5
On a global scale, the United States appear as the most attractive country for investors in 2025, with a perfect score of 100.
This position is the result of the depth of its financial markets, and the quality of its infrastructure as well as its human capital.
China arrives in second position with a score of 87.7, followed by Germany (81.4), Singapore (80.9) and Japan (78.8) complete the top 5, each benefiting from stable financial systems, solid institutions, and an attractiveness in the technological and industrial sectors.
In the Arab world, the United Arab Emirates stand out as the most attractive country in 2025, with a score of 72.3, thus ranking 8th globally.
This is explained by their open economic environment, their dynamic free zones, and an incentive policy favorable to foreign investments, which attracts both international companies and regional startups.
