Tourism revenues in Tunisia recorded a positive evolution in 2025, reaching the equivalent of 8,097 million dinars for the entire year, compared to 7,600 million dinars in 2024, representing an increase of approximately 6.5% year-on-year.
This performance, which confirms the gradual recovery of the tourism sector and its central role in the national economy, can be explained by several converging factors, including the increase in the number of tourist arrivals, the lengthening of the average stay, and better valorization of the tourism offerings.
Traditional markets, particularly European ones, continued to support the sector’s momentum, while the diversification of products: cultural, Saharan, and coastal tourism, contributed to strengthening the attractiveness of the Tunisian destination.
Tourism revenues constitute an essential source of foreign currency for the country and actively contribute to balancing the balance of payments.
Their increase in 2025 helped support foreign exchange reserves and to some extent, mitigate external pressures on public finances.
The sector thus remains one of the main growth drivers, with direct spillover effects on several related branches, including transportation, handicrafts, and services.
Looking ahead to 2026, the outlook remains generally favorable, provided that efforts in terms of service quality, international promotion and infrastructure modernization continue.
It goes without saying that maintaining this upward trajectory appears crucial for consolidating tourism’s contribution to Tunisia’s economic growth and sustainable development.
