As more subscribers opt for the over-the-top (OTT) services, pay-TV providers must develop a strong multi-screen business model in order to retain and grow subscribers, according to a new report from Pyramid Research, the growth strategy expert for the Communications, Media and Technology (CMT) industries.
The report, “OTT Growth Sparks Innovative Multiscreen Video Business Models,” which was released Monday, examines the growth of OTT video services and the impact on the traditional pay-TV market.
Pyramid Research discusses the opportunities for pay-TV providers and telecommunication companies to monetise the growth of multi-screen video and how those companies can adapt their network and service strategies to the multi-screen world.
Five multi-screen business models are presented in the study, showing their advantages and disadvantages.
The report presents case studies from BT, Sky, AT