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Tanzania moves to cash in on FIFA World Cup

Trying hard to cash in on the FIFA World Cup fi nals in South Africa in June, the Tanzania Tourist Board (TTB) said Friday it would have over 100 delegates selling the country as a holiday de stination at the forthcoming ITB Berlin Convention.

The 10-14 March 2010 show on the fairgrounds of Messe Berlin is the worldâ?s le ading travel trade show that attracts tens of thousands of visitors, exhibitors and media representatives every year.

â?ITB Berlin is one of the biggest international tourism fairs and we want to m ake the most of it, especially now that the World Cup has come to Africa,â? said TTB marketing manager Geofrey Meena.

Though Tanzania has taken part in the convention many times, Meena said apart fr om the usual campaign, the countryâ?s delegation this year would sell a special package for football fans to get the opportunity of stopping over in Tan zania on their way to or from watching the World Cup games in South Africa.

Tourism and Natural Resources Minister Shamsa Mwangunga will lead the delegation that will comprise government officials of both Tanzania Mainland and Zanzibar, national parks authority, hoteliers and tour operators.

ITB Berlin Convention addresses decision makers in all segments of the global to urism industry and covers a wide range of current industry topics, aiming to provide its participants with helpful hints on business improvement.

According to tourism experts here, people working in the travel industry and tho se who want to catch up on the most beautiful travel destinations meet at ITB Berlin. 




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