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HomeAfricaTanzania: Pricing strategies, 3G network upgrades to drive Senegal’s telecom revenue growth

Tanzania: Pricing strategies, 3G network upgrades to drive Senegal’s telecom revenue growth

Global telecommunications development monitor Pyramid Research (PR) has said it expects to see overall service revenue in Senegal grow at a 5.2 percent compound annual growth rate (CAGR) from 2013 to 2018.

“Although mobile services continue to grow at the cost of fixed services, the fixed-mobile revenue split will remain stable,” said the US-based firm in a new Country Intelligence Report, with an incisive profile of Senegal’s mobile and fixed telecommunications markets based on comprehensive proprietary data and insights from research in the market.

According to PR, adoption of 3G technologies was currently at 6.2 percent of the mobile subscription base in 2013, but it was projected to reach 20.8 percent of all mobile subscriptions in 2018.

“We expect broadband lines to increase at a CAGR of 20.8 percent from 2013 to 2018, driven largely by investments by operators in delivering high-speed Internet service in the capital city [Dakar] and nearby regions,” said PR. “We also expect pay-TV, media and on-demand services to drive subscriber penetration in the fixed segment.”

Published annually, the Country Intelligence Report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony and broadband, and mobile sectors, in addition to a review of key regulatory trends in Senegal.

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