About 37 Tunisian companies specialized in the food sector will participate in the 62nd edition of the “Fancy Food Show” to be held from June 26 to 28, 2016 in New York.
As country partner to the “Fancy Food Show” which will host 25,000 visitors (distributors, importers …), Tunisia will have a better visibility, consultant Cherif Moujabber said Monday.
In a statement to TAP on the sidelines of a half-day information on access to the American agri-food market, he said the exhibition will be an opportunity to show that Tunisia has quality products that meet international standards, such olive oil.
“The olive oil is a popular product in the US market”, said Moujabber, adding that 50 producing and exporting countries will exhibit their products (olive oil) at the Fancy Food Show.
“American consumers want to try new flavors and textures of natural and organic products and like products that have a story to tell,” he said.
Dhouha Chtourou, president of the Carthage Olive Oil Company operating in the sector of production and export of olive oil, for her part, indicated that this fair is a great opportunity for Tunisian companies, especially as the US market is the largest consumer of olive oil. She added that her participation in the exhibition aims to strengthen the presence of the Tunisian olive oil, including packaged olive oil on the US market.
Tunisia is now the third supplier of the US market in bulk olive oil.
Tunisian companies participating at the show will be supported by technical assistance and coaching of the Tunisian-American coaching program for export managed by Pragma corporation that will be responsible for the organization of business meetings for these companies and allow them to meet potential US buyers to position their products on this market.