Advertising investment in Tunisia fell 22.9 % between the first three quarters of 2012 and 2013 (TV, Radio and Press).
TV advertising revenues posted a net decrease of 26.8 % (Hannibal TV -34%, Nessma TV -29%, Ettounsiya TV -25%, Watanya1 -26%…), said the latest figures of Sigma Conseil.
Radio advertising revenues posted a relative decrease of 3.7 %, with a net increase of 21.7% for Shems FM.
For written paper press, the decline has continued for nearly 10 years and was 25.7% between the first three quarters of 2012 and 2013.
TV accounts for 65 % of advertising investment, 20% for Radio and 14% for the paper press.
The market’s gross revenues, excluding VAT, discounts and free packs, fell from 136 million dinars in the first 3 quarters of 2012 to 105 million dinars in the first 9 months of 2013.