A prospection and business matching mission in the textile and clothing sector to Poland is organized by the Export Promotion Centre (CEPEX) on March 25-29 in Poland, in collaboration with the Tunisian Embassy in Warsaw.
CEPEX said seven Tunisian companies specializing in the sectors of jeans, ready-made clothes and beachwear are taking part in this mission to explore the opportunities offered by this 38 million-consumer market.
The program of this action is based mainly on direct contacts through B2B meetings with Polish buyers.
In fact, 16 leading Polish brands confirmed their participation in this professional meeting to have a close vision of the Tunisian companies’ offer and know-how.
In addition to direct matchmaking, visits are scheduled to sales points and fashion departments to monitor trends, the development of brands and the nature of collections placed in specialty stores.
With a remarkable development of consumption since 2016 (+21%), the ready-made market in Poland reached almost €10 billion with an average individual spending of €250 per year, this explains the development of several local brands (over 30), which represent positioning spaces for companies.