“Tunisia can become a preferred destination in health tourism and thalassotherapy, provided that it meets necessary conditions for building a specialized sector with high competitive value,” said participants in a round-table meeting held on Tuesday in Hammamet on: “health tourism and up-market tourism in Tunisia.” The thalassotherapy, now a “marginalized” product, should represent an additional sector for attracting tourists, particularly in low seasons, said participants in this event held by “Tourism Info” magazine, in association with the Spa Board. They also emphasized the importance for thalassotherapy centers to comply with requested standards. Tunisian professionals, in co-operation with the National Institute of Standardization and Intellectual Property (INNORPI) and a number of specialized international structures are working to set international standards by drawing on the Tunisian experience in thalassotherapy.
They agreed to establish a program to market this product by relying on new communication technologies and seek to win international recognition of the quality of the Tunisian product.
Tunisia, which has nearly 50 thalassotherapy centers, hosts only 170 thousand tourists per year, while the country can attract 600 thousand visitors if it manages to develop its services.