FRIGAN / MONTBLANC, a subsidiary of Poulina Group Holding, leader and specialist in the Household Appliances industry, sealed on February 16, 2019 an industrial and distribution partnership with SOMEF, the Senegalese leader in household appliances and electronic devices.
Thanks to this partnership, FRIGAN-MONTBLANC significantly increases its development internationally and especially in West Africa.
This collaboration will strengthen the evolution of FRIGAN-MONTBLANC’s current global production capacity, support the deployment of SOMEF, and accelerate the forthcoming establishment of an industrial unit in Senegal.
MONTBLANC products are widely recognized for their design, robustness and reliability, and this cooperation will ensure perfect compliance with Senegalese local production through SOMEF with the same quality standards, while staying closer to its customers to provide them with active support.
On the sidelines of the signing ceremony of this international partnership, an exhibition was held at the Medina Yasmine Hammamet Expo Center to promote the latest innovations of home appliances MONTBLANC and furniture MACINTOSH.