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E. Africa launches joint tourism promo

Source: Daily Monitor –  The tourism boards of Uganda, Kenya and Tanzania have agreed on a joint strategy to market East Africa as a single tourist destination.

This is one of the many steps geared towards the realisation of the East African Community plan for tourism and wildlife development. The joint marketing and promotion is intended to enhance effective use of scare resources and cut down on unnecessary and contradictory competition among the three countries.

The agreement was formalised on November 14, at the World Trade Market in London, by the managing directors of the three tourism boards of Kenya, Uganda and Tanzania according to a press release signed by Mr Alot Magaga, the Information and Public Relations Officer of the EAC.

Starting with the forthcoming International Tourism Fair in Berlin in February 2006, the tourism boards will participate under one roof, which will be named the “East African Village.” The first joint meeting of the three tourism boards will be held in the first quarter of 2006, to consider and propose both short and long term measures for this arrangement.

Other issues of mutual benefit, which must be streamlined include; the development of common promotional materials, harmonisation of mechanism for financial, logistical and operational co-operation for sustainable marketing and promotion of E. African tourism and the development of institutional and legal frameworks for co-operation among the tourism boards, tour operators and other tourism promotional agencies.

East Africa boasts of rich and varied tourist attractions and wildlife unmatched in many parts of the world including; Bwindi Impenetrable National Park, home to roughly half of the world’s mountain gorillas, the Murchison Falls and Elizabeth Parks in Uganda, the world famous Ngorogoro, Serengeti and Kilimanjaro in Tanzania and Kenya’s enchanting Maasai Mara. The meeting was attended by the Managing Directors of the Tourist Boards of the three states.


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