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El Kram Exhibition Centre did itself up to host ”Texmed 2009”

The 10th edition of the Euro-Mediterranean Textile-Clothing Fair, “Texmed 2009,” was inaugurated, on Wednesday at the El Kram Exhibition Centre, by industry, energy and small- and medium-sized enterprises minister Afif Chelbi, and delegate minister to Prime Minister Ridha Touiti.

El Kram Exhibition Centre did itself up to accommodate hundreds of exhibitors from different nationalities. Prior to the inauguration of the Exhibition, Jean François Limantour, President of the Euro-Mediterranean Circle for Textile and Clothing held in collaboration with the Economic Mission of the Embassy of France, a meeting with the exhibitors and Tunisian participants , during which the Swiss expert briefed French professionals on investment opportunities in Tunisia.

The President of Cedith said that the Italian professionals are more aware about these opportunities, particularly in the finishing area where they continue to make progress, especially since the Tunisian authorities lent a major to this sector. “Despite the delay rhey experienced in this regard, Tunisians think they can recover and catch up, as evidenced by the setting up of El Fejja technological center , which will focus on this activity and the50 million dinars financial support it is awarded. “That will provide interesting business opportunities for French companies, “he said.

Some 250 exhibitors are taking part in this three-day “Texmed 2009” fair, including 190 Tunisian firms and 61 foreign ones from such European and Mediterranean countries like Belgium, guest of honour, with 12 exhibitors, Italy (10), Turkey (7), Jordan (8), Egypt (5), Syria (5), France (5), Pavilion Agadir (5), as well as Portugal, Spain, United Kingdom and Romania, one stand each.

The fair is aimed to favour trade contacts, boost partnership and business between the enterprises of the Euro- Mediterranean space, explore new markets, such as those of the Scandinavian countries, African and Gulf countries, and target the European enterprises.

The fair proved itself, through the years, as a reference on the southern shore of the Mediterranean and the most important Euro-Mediterranean business and partnership event for the professionals of clothing, textile and accessories.

The exhibitors presented specialized stands, including jeans and sportswear, ready-to-wear, under-wear and swimming suits, working clothes, etc.

Additionally, 20 spaces are reserved for services and designing.

Some 2,500 professional visitors, including 600 foreign professionals, are expected in this show. Most of them represent the large distribution, wholesale importers and industrial order dealers.

A cyber space was developed for this fair to host the meetings between the exhibitors and visitors, and for the establishment of business contacts between the sector’s professionals.

The agenda of the show includes seminars on themes pertaining to the textile sector, workshops, daily fashion shows, and a round table on “the new expectations of the buyers.”

According the data presented on this occasion, the key products exported during the first 4 month of 2009, are jeans trousers (12.9% of the total exportations, worth 205.7 MD), trousers (12.1%, worth 192.6 MD), T-shirts and polo-shirts (10.3% worth, 163.7 MD), women’s under-wear (7.1%, worth 113.1 MD) and working clothes (7%, worth 113.6 MD).

In Tunisia, textile represents 25.8% of the total of the Tunisian exports. The main exports markets are France (36.4% of total exports), Italy (30.3%), Germany (10.7%) and Belgium (7%).

“Texmed” is organized by the Export Promotion Centre (CEPEX), the National Textile Federation (FENATEX) and the Textile Technical Centre (CETTEX).


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