Chinese company, Foxit, a global giant in communication technologies and digital solutions, plans to set up operations in Tunisia.
As part of its expansion strategy in North Africa, a delegation from the company was received on November 26, at the Tunisian Embassy in Beijing.
According to a press release from the diplomatic mission, Ambassador Adel Arbi, accompanied by the Economic and Commercial Counselor, held a working session with Zhang Lu, Director of International Development within Foxit’s cooperation department.
Zhang Lu explained that Foxit is now in the phase of exploring new markets, particularly in Africa.
From this perspective, Tunisia appears, in his view, as a “natural and strategic” option.
The country combines recognized expertise in digital technologies, a pool of qualified talent, and a geographical position that makes it a gateway to the entire continent.
These are all assets likely to encourage the Chinese company to consider opening a subsidiary in Tunisia, according to the press release.
During this meeting, the company’s representative outlined the profile of the group. With over 700 million users and nearly 485,000 customers worldwide, Foxit is one of the most influential groups in the realm of PDF software, document management, and electronic signature solutions.
Based in the coastal province of Fujian, the company has gradually established itself as a major player thanks to its technologies, which are widely adopted by public administrations, banks, multinational corporations, and large international organizations.
Foxit conducts the majority of its business across Asia, Europe, the United States, and Australia, where it has dedicated offices and teams.
It currently has no presence in Africa, which gives the Tunisian project a particular strategic significance. This marks the group’s first entry onto the continent.
Financially, Foxit has regained solid momentum. Its latest public report shows positive results, with operating revenue exceeding 700 million yuan (approximately 98 million US dollars).
Furthermore, the group intends to benefit from the digital boom on the African continent and leverage a Tunisian ecosystem recognized for the quality of its engineers and the maturity of its IT sector.
Tunisia thus constitutes a strategic gateway to a largely untapped African market.
