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HomeWorldRolls-Royce sees 98% rise in H1 sales in Mideast

Rolls-Royce sees 98% rise in H1 sales in Mideast

Rolls-Royce has said it has seen car sales in the Middle East increase by 98 percent in the first half of 2010 compared to the same period in 2009.

The total of units sold marks record sales for the manufacturer of luxury cars in the region.

While all dealers in the Middle East reported impressive figures, Abu Dhabi and Saudi Arabia trebled their sales, the company said in a statement.

The importance of the Middle East is underpinned by the fact that four out of the top 10 selling dealerships are located in the region, the same number as in 2009.

The Middle East accounts for about fifth of Rolls-Royce’s global sales and it currently has eight dealerships in the region.

“This is a clear sign of the unparalleled appeal of Rolls-Royce, in particular following the challenging economic environment in 2009,” said James Crichton, regional director for the Middle East.

“Both sales growth and Bespoke results underpin our business expansion and individual customer experiences go hand in hand at Rolls-Royce,” he added.

Abu Dhabi also topped the best selling bespoke dealers in the world.

Rolls-Royce recently announced that due to unprecedented demand June saw the highest production figure for units for a single month since 2003. All Phantom and Ghost models are sold out until September.

In March, outgoing CEO Tom Purves said the luxury car maker saw its sales in the Middle East dip 10 percent in 2009.

But he told Arabian Business that he expected to see growth back to double figures within the next three to four years.


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