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Tuesday 21 September 2021
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Samsung eyes 300pc smartphone sales growth

Consumer electronics giant Samsung expects more than 300 per cent growth in smartphone sales in Bahrain this year, with the country becoming its fastest growing market in the region, a top official has said.

“So far this year we have more than doubled our sales compared with last year and now have more than 60pc share of the smartphone segment,” Samsung Gulf Electronics president Youngsoo Kim told the Gulf Daily News, our sister publication.

Kim was speaking on the sidelines of the inauguration yesterday of a new Bin Hindi Informatics Samsung Experience Shop at Gosi Complex.

Bin Hind Informatics (BHI) is the authorised distributor in Bahrain for Samsung mobiles, laptops, printers, copiers and enterprise business group partner covering audio video, home appliances, large format displays, central AC, LED lights, access control, CCTV and digital imaging systems.

“This showroom at Gosi Complex, which is considered the mobile and IT products marketplace in Bahrain, will enable our customers to experience the latest Samsung devices and technologies,” AA Bin Hindi Group president and chief executive Ahmed Bin Hindi said.

The company has lined up big expansion plans in line with the growth of the Samsung footprint.

“We will open another experience centre in Bahrain City Centre by the end of this month,” said Bin Hindi.

“By next year we would have 13 stores across Bahrain. These would cover eight retail formats, ranging from sales and service centres to experience centres,” he added.

BHI operates a Samsung service centre on Exhibitions Avenue opposite Hoora Police Station and a showroom in Juffair.

“We also have a service collection point in Enaya Car Care in Wadi Al Sail, West Riffa,” he said.

BHI director A Aziz Bin Hindi said the opening of this new Samsung Experience Shop comes at a very exciting time for the company and allows it to showcase the brand’s core values.

“We are thrilled to show our customers the brand’s vitality and new direction, while remaining true to our commitment to customer service,” he said.

According to Kim, the company’s ability to spot consumer trends, track the markets and come up with innovative ideas to cater to these trends is what keeps Samsung ahead of its competition.

“Most of our growth was driven by innovation, whether in existing products or in introducing new ones.

“This requires a lot of research and around 25 per cent of our workforce focuses on R&D in centres around the world…. Innovation is a key driver of our success,” he said.


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