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Sony launches 1st concept store in ME

Sony, the leading consumer electronics brand, has launched the UAE’s first ‘new concept’ showroom in association with UAE consumer electronics distributor and retailer, Jumbo Electronics.

Located within Jumbo’s Mall of the Emirates flagship store, the showroom provides customers with a unique destination to explore the complete Sony experience, and enhanced pre- and post-personalised shopping and after sales care within a new brand design concept.

The first new-concept Sony Centre has been renovated and modeled on the same lines as the global pilot Sony showroom in Los Angeles.

The new showroom was inaugurated today by Kiyoshi Shikano, senior vice president of Global Sales & Marketing, Sony Corporation, along with Osamu Miura, managing director, Sony Gulf and Deepak Khetrapal, CEO of Jumbo Electronics. “This Sony store will showcase all our latest products and technologies and also provide an opportunity for entertainment content such as movies, music, games to be demonstrated and experienced,” said Shikano.

“Testing and measuring new marketing methodologies in partnership with the customer will be another hallmark of this store.”

“Collecting, analyzing and making continuous improvement, guided by customer interaction and feedback will be the guiding principle here and we hope through this process the customer will come to feel ownership of this place and will always feel welcome here. We are happy to be introducing our first concept store in the UAE with Jumbo, who have been our exclusive distributor here for nearly 40 years,” he continued. “Some of Sony’s latest technologies and products that are showcased in the Middle East & Africa for the first time include, Personal 3D Viewer, 3D Binoculars with full HD recording, Room Link that enables DLNA connection of various products and content,” he added.

Designed to offer customers three distinct zones, the remodeled showroom features a section dedicated to displaying the entire range of Sony products, another displaying the latest promotions and the third zone exclusively for consumers to experience, test and play with gadgets.

Khetrapal said: “We are extremely proud to partner with Sony to present the first new concept Sony showroom in the region at our Mall of the Emirates store. Through this signature showroom, we hope to engage our customers with a fascinating experience of Sony’s innovation and amazing array of products. The Sony concept store further reinforces our commitment to offering the best-in-class value for discerning customers with market-leading customer-service.”


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