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Tunisia: CEPEX adopts new approach in its international marketing program for 2017

The Board of Directors of the Export Promotion Center (CEPEX) decided during its regular meeting, on Monday in Tunis, a program of action towards external markets for the year 2017 aimed at strengthening and supporting the efforts of exporting companies in their efforts to position themselves on the international market.

The center said in a statement that the program, which was developed in coordination with professional organizations and administrative structures, is based on five axes: “comprehensiveness”, “complementarity and interaction between different components “,” multi-stakeholder partnership “,” realism “,” diversity and innovation “.

It seeks to move towards dynamic foreign markets, choose the Tunisian products appreciated by foreign customers, meet the needs of the markets and ensure a good connection between participations in trade fairs and trade missions, said the statement.

The 2017 program includes participation in traditional fairs and exhibitions (France, Germany, Italy and Spain), in addition to neighboring markets (Arab Maghreb Union states), the United Arab Emirates ( UAE), as a basis for opening up markets in the Gulf and the Middle East as well as capturing African markets with a strong import capacity, such as Côte d’Ivoire, Ethiopia, Congo, Cameroon, Democratic Congo, Niger and Mali as well as markets to be developed, such as those of the Scandinavian countries and Poland.

Emphasis will be placed during the participation in the 31 trade events included in the national trade fair program on five main sectors, the agri-food, textile, clothing, footwear, mechanical and electrical engineering and consulting services.

It is expected that about 350 Tunisian companies will participate in all these events.

The Board presented, on this occasion, the main indicators of the results of Tunisian foreign trade until November 2016.

Trade between Tunisia and its partners has increased by 4.3% (64.4 billion dinars against 25.2 billion dinars).

Similarly, imports rose by 4.2% (38 billion dinars against 36.4 million dinars). The trade deficit increased by 397.4 MD to 1,162.8 MTD, CEPEX reported.

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