Al Baraka Bank Tunisia Group takes a new step in the development of its insurance activities. Starting January 1, 2026, the insurance company previously known as El Amana Takaful will officially adopt the name Al Baraka Assurances, marking its full integration into the banking group.
This name change goes far beyond a simple rebranding. It is part of a strategic initiative aimed at strengthening the coherence and visibility of Al Baraka Bank Tunisia Group, while consolidating its position in the Tunisian insurance market.
Through this evolution, the group affirms its commitment to building a unified identity and offering its clients and partners more integrated solutions, in line with the standards of a structured financial group.
The adoption of the Al Baraka Assurances brand also reflects a clear ambition: to create greater value, improve synergy among the group’s various business lines, and more effectively support the needs of a clientele seeking complementary financial and insurance products.
This initiative is part of a broader strategy to harmonize activities, consolidate institutional identity, and strengthen proximity with policyholders. It illustrates the ability of Al Baraka Bank Tunisia Group to combine growth, innovation, and loyalty to its core values.
With Al Baraka Assurances, the group is thus opening a new chapter for its insurance activities, while contributing to the dynamism and evolution of the Tunisian insurance sector.
