HomeNewsTunisia: Magasin Général returns to profit in 2025

Tunisia: Magasin Général returns to profit in 2025

The year 2025 proved to be one of acceleration for Société Magasin Général. The company’s individual financial statements reveal a turnover excluding taxes of 1.16 billion dinars, up from 1 billion dinars in 2024.

This 11.5% increase reflects the resilience of the retail chain in a sector facing strong pressure on household purchasing power.

At group level, the trend is the same. Consolidated turnover exceeded the 1.2 billion dinar mark, showing a year-on-year rise of 9.4%.

The key event of the financial year lies in the spectacular turnaround in operational performance.

After a difficult 2024 marked by a deficit of 3.7 million dinars, the company returned to profit with a net surplus of 5.3 million dinars, compared with a loss of 3.7 million dinars in 2024.

While the group’s overall net result remains in the red, recovery signals are visible. The consolidated deficit was reduced by more than 36%, falling from 10 million dinars in 2024 to 6.4 million dinars as of 31 December 2025.

Shareholders have been invited to the Ordinary General Assembly, to be held on Friday 5 June 2026, to approve the accounts and discuss the company’s prospects for the current year.

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