The Société Magasin Général (SMG) reported strong commercial performance during the first half of 2025, marked by revenue growth momentum and better control of its expenses.
In the second quarter of 2025, the revenue excluding taxes (HT) saw a significant increase of 17.5% compared to the same period in the previous fiscal year. This growth reflects the positive sales trend and the commercial performance of the various retail outlets in the network.
At the same time, personnel costs rose by 7.9% compared to the second quarter of 2024. However, this increase remains contained relative to the revenue growth, which led to an improvement in the payroll-to-revenue ratio, dropping from 8.82% on June 30, 2024, to 8.44% on June 30, 2025.
This trend demonstrates a strengthening of operational efficiency and an optimization of human resources.
Furthermore, the company continues its territorial expansion, with a network reaching 103 retail outlets by the end of the second quarter of 2025, confirming its strategy of growth and proximity to consumers. These results illustrate Magasin Général’s ability to combine revenue growth and cost control while strengthening its commercial presence.
