At the end of the first half of 2025, the company Monoprix Tunisia is recording clearly improved financial and operational indicators, confirming the strength of its development strategy and its ability to adapt in a changing economic environment.
Monoprix Tunisia’s revenue excluding taxes saw a significant increase of 13%, as of June 30, 2025, compared to the same period in 2024. This performance reflects the commercial momentum of the brand, supported by a strategy focused on proximity, the broadening of its product offering, and the improvement of the customer experience.
The wage bill, relative to revenue, decreased from 9.73% in June 2024 to 8.89% in June 2025, reflecting better control of wage costs.
At the same time, staff numbers increased by around 430 employees since December 2024, mainly due to the integration of subcontracted staff in cleaning, handling, and security.
This development falls within the framework of the implementation of the new law on subcontracting, which came into effect in May 2025.
Financial income and expenses showed an overall increase in the first half of 2025 compared to the same period of the previous year.
This increase is mainly explained by the rise in investment income and dividends received from subsidiaries, which strengthens the group’s financial profitability.
Furthermore, the Monoprix network continues to expand, with a total of 86 stores in operation at the end of June 2025.
This growth was supported by the opening of the Monoprix Jardins de Carthage store in December 2024, thereby strengthening the brand’s presence in high-potential areas.
