Polystar, a leading supplier of Network and Customer Analytics, Network Monitoring, and Service Enablement solutions to the telecoms industry, has announced that Ooredoo Tunisia, the leading mobile network operator in Tunisia, has selected Polystar’s solutions to deliver rich customer insights and to improve subscriber experience.
Ooredoo has embarked on an ambitious programme of operational change, to introduce a more customer-centric focus.
As part of this transformation, it needed the ability to be able to more rapidly generate attractive offers for its subscribers and to be able to perform accurate segmentation.
To achieve this, Ooredoo required a solution that would not only provide network quality monitoring but one that would also provide crucial insights that can be used to more effectively target its marketing efforts.
The combination of Polystar’s KALIX and its Customer Insights Solutions enabled Ooredoo to meet this goal, providing a comprehensive platform that delivers both the network performance information and the insight into subscribers and services required.
The award-winning KALIX solution provides clear performance indicators which are presented through rich, visual Insight Portals and which reveal valuable information regarding service usage, device activity and subscriber performance.
In turn, this insight can be used to drive highly targeted and segmented campaigns to promote new offers to different subscriber groups.