Tunisian fashion brand LYOUM is eyeing new product ranges and expansion in international markets after an investment of €500,000 from Tunisian philanthropist Hazem Ben-Gacem who believes the Tunis-based business, founded by French and Tunisian couple Claire and Sofiane Ben Chaabane, can fulfill its ambitions of overseas growth with the new investment, reports Devdiscourse.
Founded in 2011 following the Tunisian uprising, LYOUM has been a forefront player on the Mediterranean apparel and design market.
This new funding will enable the company, which is renowned for designing stunning fresh apparel that casually highlights the Mediterranean lifestyle, to double its workforce and push expansion outside of Tunisia.
LYOUM, which has two boutiques in Tunisia, has also run successful ‘pop-up’ shops in Paris and London and has a very effective international online sales market.
The fresh investment will be used to expand into other European markets, as well as enhancing their digital sales channels and communications.
“We have an ambitious vision, which is we want to build LYOUM into an international Mediterranean brand,” said Claire Ben Chaabane.
“This is an important investment for LYOUM that will allow the company to set the pace and better prepare to tackle this exciting challenge!
It is the second significant investment in the business since its launch in 2011, following an injection of funds from Mehdi Majoul in 2015.
LYOUM’s highly sought-after apparel is 100 percent manufactured in Tunisia. Its fashion lines offer unique Mediterranean blends, mixing Arabic and European influences with a touch of Parisian chic.