As part of its approach to diversify markets and explore new export opportunities for Tunisian products, the Export Promotion Center (CEPEX) is currently overseeing the Tunisian participation in the International Exhibition for Supermarkets (APAS) held from May 2 to 5 in Sao Paulo, first economic city in Brazil and one of the largest international business centers, said a statement.
The Tunisian participation receives support from the country’s embassy in Brasilia and the Arab-Brazilian Chamber of Commerce who provided logistical and technical support to the Tunisian delegation.
The focus is on olive oil and dates, two flagship products that have a reputation and a competitive ability for opening new prospects for Tunisian exports to Brazil whose value does not exceed 60 million Tunisian dinars and are dominated by chemical fertilizers, electrical machinery and textiles.
Beside the exhibition, the program of this action provides for B to B meetings, meetings with professional structures and tasting sessions in the presence of Brazilian professional journalists.
The Agricultural Investment Promotion Agency (APIA) has also taken part in the delegation to promote the International Agricultural Show “SIAT” to be held in October in Tunisia .
APAS is organized annually by the association of supermarkets in Brazil and attracts around 700 exhibitors from 50 countries.
Emerging market of over 200 million consumers, 6th world economy and gateway for countries of Latin America, Brazil offers real opportunities for Tunisian companies through proper adjustment of offer, appropriate targeting of potential partners and a more aggressive promotional policy.
Tunisia and Brazil have significant economic and business potentials in various sectors to capitalize on in order to build a strong partnership between operators of the two countries.
