Turkish group VANTELA, specialized in the textile industry, has announced its project to invest in Tunisia, as part of its expansion on the African continent.
Mahmut VANLI, CEO of VANTELA, visited Tunis on November 24, 2025, where he was received by Jalel Tebib, Director General of FIPA-Tunisia, accompanied by the promotion team of the Agency.
According to a press release issued by FIPA, this visit was an opportunity for in-depth exchanges on the opportunities offered by the Tunisian market and the support mechanisms for foreign investors.
Following the meeting, VANTELA’s management confirmed their firm willingness to invest in Tunisia and indicated that they had already started the necessary procedures to materialize this project, without however specifying for now the exact nature of the investment or its implementation timetable.
This move makes VANTELA the second Turkish investor in the textile sector to turn to Tunisia this month, after YKM Textile, which had also visited Tunis and announced its intention to develop its activities in the country.
For Turkish textile industrialists, Tunisia represents a simple equation: a competitive and qualified workforce, controlled production costs, but above all, direct access to the European market, which is essential for their international development.
By choosing Tunisia, these companies can produce locally while exporting to Europe, thereby reducing wage and logistical costs, while complying with European quality and conformity standards, which the country is accustomed to thanks to years of exporting to the European Union.
These standards concern in particular the quality of raw materials, finishing, durability and safety of textile products, as well as the environmental and social requirements imposed by European markets.
Drawing on its experience as a historical supplier to the EU, Tunisia is therefore familiar with these standards, making it a reliable partner for foreign investors.
Ranked as the 9th European supplier, it exports clothing and textile products representing about 16% of industrial exports and employing more than 150,000 people.
In 2024, it also established itself as the EU’s leading supplier of workwear, with a market share of 17.44%, and ranks 4th as a supplier of jeans to the European Union, according to the Technical Centre for Textiles (CETTEX).
