Artificial intelligence (AI) has become an essential tool for companies seeking to remain competitive and innovative. From automating repetitive tasks to advanced data analysis, AI is transforming how businesses manage operations, engage with customers, and make strategic decisions.
In this context, during a conference organized by Amen Bank under the theme “Artificial Intelligence and Its Role in the Economy and Business Development,” Amen Bank CEO Neji Ghandri highlighted the crucial role of financial and banking institutions in supporting and financing AI adoption by companies, particularly in the financial sector.
He noted that AI is now a fundamental part of daily business operations.
Financing and Supporting Digital Transformation
Ghandri explained that Amen Bank organized the event to help Tunisian companies integrate AI into their activities, improve decision-making, accelerate operations, and enhance customer experience.
He emphasized that the bank’s role goes beyond financing to include guiding businesses in digital transformation projects, leveraging both internal and external expertise, and promoting Tunisian skills abroad in areas such as market analysis, risk management, and economic forecasting.
Since 2019, Amen Bank has launched AI-related projects, including chatbots, operational monitoring and analysis systems, and has established a dedicated AI department with engineers and consultants focused on data governance and quality to ensure reliable and accurate results.
He stressed the importance of auditable, secure, and regulatory-compliant AI systems to build trust among clients and institutions. These systems have improved banking operations, from risk management and back-office processes to digital user experience, international transactions, and market analysis.
Global AI Investment and Strategic Importance
Ghandri noted that global investment in AI has reached $1.5 trillion, covering software, hardware, infrastructure, and advanced computing. He emphasized the need for Tunisian companies to act quickly to develop technological capabilities and strategically leverage data to remain internationally competitive.
He also stressed that AI should not be a “black box” but must be transparent, reliable, and inspire user trust.
Tunisian banks play a central role as drivers of digital transformation and as partners supporting businesses in the sustainable and effective integration of AI, contributing to the national economy and enhancing the quality of financial services.
