LAGOS, Nigeria, September 8, 2015/African Press Organization (APO)/ — The Nigerian beauty industry evolved significantly over the past years. Growth in the industry is driving beauty companies to invest in research and development to come up with products specific to Africa’s hair and skin type. The Beauty Africa Exhibition & Conference (http://www.beautyafricaexhibition.com) in its second year will provide a strategic platform to establish successful partnerships in the beauty industry within Nigeria and beyond. The event will be held from 7-9 of October 2015 at the Eko International Convention & Exhibition Center, Lagos Nigeria.
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Photo: http://www.photos.apo-opa.com/index.php?level=picture&id=2470 (Beauty Africa Conference 2014)
The beauty market has also attracted lots of young entrepreneurs. The event offers participants networking opportunities, workshops and seminars that will provide them with the latest trends, techniques and updates in the cosmetic industry.
According to Oluseyi Yerokun, Head, Deal Strategy division, PwC Nigeria, “The beauty industry has grown along with consumer spending growth in Nigeria. It is currently increasing at approximately 9%. There are market opportunities in the Nigerian beauty industry, and great potential for international companies to develop and build their brands.”
Beauty Africa will host a three day conference offering a mix of educational skills training master classes, alongside a series of high quality workshops designed to assist in building the African industrial capacity in the beauty sector, as well as demonstrating how to take the marketing of consumer brands to new levels.
According to a report by PwC In 2012, Nigeria’s personal care and beauty market was estimated to be worth $1.7 billion and projected to grow to $2.7 billion at 9% growth rate per annum.(1) The growth potential in the industry has attracted several international brands including MAC, PZ Cussons, Unilever Revlon, Maybelline, Avon and Estee Lauder.
The report also states that Nigeria is Africa’s top destination for foreign direct investment, receiving over $20 billion between 2010 and 2013. Top global cosmetics manufacturers, seeking new growth have recently begun entering the market through partnerships with indigenous brands e.g. House of Tara and Maybelline, as well as direct investment in stores.
Distributed by APO (African Press Organization) on behalf of Beauty Africa Exhibition & Conference.
For more information about Beauty Africa, please call +971 408 2813 or visit www.beautyafricaexhibition.com
(1) Beauty Industry in Nigeria, An Overview PwC August 3 2015
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Weaam El Ataya
PR & Social Media Executive
Informa Life Sciences Exhibitions
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Note to Editors
About Informa Life Sciences Exhibitions:
Informa Life Sciences is part of Informa Exhibitions and runs the healthcare portfolio of products, including more than 21 exhibitions, 100 conferences yearly covering the European, African, Middle Eastern, Asian and US markets. Over the course of the year, the Informa Life Sciences’ events attract over 5,000 exhibitors, 100,000 visitors and 13,000 conference delegates. In addition to the events, the division also publishes 4 international healthcare magazines and as well as Dothealth, an on-line healthcare portal showcasing more than 40,000 healthcare companies.
For more information, please visit www.informalifesciences.com
