BRAZZAVILLE, Republic of the Congo, September 8, 2015/African Press Organization (APO)/ — The African Union Commission and Earls Media signed a memorandum of understanding (MoU) on Saturday 5th September 2015 aiming to promote sports personalities in Africa. The signing ceremony took place in Brazzaville in the framework of the 11th Edition of the African Games between the AUC Commissioner for Social Affairs, H.E Dr Mustapha Sidiki Kaloko and the Director of Earls Media, Mr. Olive Banwo Olajide.
The purpose of this MoU is to provide a framework for cooperation in the promotion of sport development in Africa through the recognition of outstanding personalities in sport and rewarding of sporting legends in Africa, the encouragement of sport celebrities to give back to their communities as well as the promotion of social responsibility activities such as HIV/AIDS advocacy in sports, sport for development and peace, youth empowerment, humanitarian causes, stopping violence against women, and communication of key AU messages.
H.E Dr Kaloko described the MoU as an excellent opportunity to publicize African sports celebrities who are not well known by the younger generation on the continent. Moreover, he highlighted that the partnership will contribute to build a strong narrative on sport legends through a new lens in line with African realities.
In the same vein, the CEO of Earls Media welcomed this new step between Earls Media and the AUC and reiterated the commitment of his organization to support the commission in its efforts to empower African youth through sports.
The duration of the partnership is five (5) years and it shall be renewable by mutual consent of the parties six (6) months prior to its expiration.
Earls Media is an entertainment/sports events management outfit headquartered in Manchester, United Kingdom and Lagos, Nigeria.