Reflecting its unique heritage and focus on customer care and innovation, Dubai Islamic Bank has been named the top performer in the UAE banking sector in the latest YouGov Siraj BrandIndex poll, which is based on the opinions of more than 750 UAE-based respondents interviewed per fortnight.
According to the most recent BrandIndex, which was introduced in March 2009, DIB has established its leadership position in a wide range of categories, including quality, value for money and corporate reputation.
The world’s first Islamic bank also leads in primary indicators such as Buzz and Attention scores, pillars of BrandIndex that reflect the immediate impact the brand has on the top of mind of consumers in the UAE.
DIB’s Attention scores, in particular, set a benchmark that other UAE banks have yet to rival in attracting the attention of consumers.
“We are extremely pleased that the bank’s ongoing efforts to exceed the expectations of our customers across the UAE continue to prove so successful,” said Dr. Adnan Chilwan, Chief of Retail and Business Banking, Dubai Islamic Bank.
“These strong rankings further support our focus on providing quality, value-for-money products and services that meet the needs of our institutional, corporate, high net worth and retail clients.”
The banking sector was launched as one of the initial eight sectors tracked by YouGov Siraj, a regional leader in online market research and survey design, when BrandIndex was introduced last year. Dubai Islamic Bank has been tracked ever since, and has consistently performed as a top banking brand across all categories