Local telecommunications service provider, Essar Telecom Kenya Limitedâ?s â~Yuâ? mobile phone service, has introduced a new tariff whe re consumers will enjoy a flat rate of Sh6 for calls to all networks in Kenya (S h 74.6 = US$ 1).
The new flat rate tariff, dubbed â?amuaâ?, is the lowest priced mobile tariff in the country, bringing calls down by 40 per cent.
Yu Chief Commercial Officer Kunal Ramteke explained that the tariff would be bil led per second and the rate applicable, regardless of which network in Kenya is b eing called.
â?If you look at the typical call patterns of the average Kenyan user, the aver age call rate in the market is close to Sh10.
â?As a consumer, you should feel no constraints due to your tariff when you mak e a call. This tariff continues to demonstrate our policy of making communicatio n in Kenya more affordable and accessible,â? Mr. Ramteke pointed.
He said: â?At Yu, we believe the consumer should be able to speak to anyone, at anytime with very affordable rates and hence this attractive rate across any ne t work in Kenya that you call.â?
With the launch of amua tariff, current Yu subscribers have an option to migrate to the new amua tariff, or they can continue on their existing tariffs if they c hoose to.
To launch this initiative, Yu is rolling out with a nationwide campaign, which w ill be on air well into next year, Ramteke disclosed, adding â?this is the bigge st campaign done by the company so far.â?
According to him, â?It follows through with the award winning â~nimeamuaâ? ca mpaign, which has been well received by the Kenyan consumersâ? â” this campaign was done to announce the companyâ?s countrywide coverage.
In recent months, Essar Telecom Kenya has achieved remarkable growth, having ach ieved country coverage in less than a year since its launch.
The telecommunication market is dominated by market leader, Safaricom, boasting 13 million subscribers followed by Zain, while the other service provider is Tel k om Orange.