Growth in the adoption of data services in South Africa is supporting the development of a range of other opportunities, including the mobile applications market, which is expected to grow at a compounded annual growth rate of 48 percent through 2017, according a new report from Pyramid Research.
South Africa Telecom Market Forecast, which is part of Pyramid’s thematic report series, analyzes the South African telecom market in some detail, highlighting several key areas of growth now that traditional voice services revenue is flattening.
The report, released Tuesday, focuses on three main areas of growth – mobile apps, enterprise cloud services and mobile advertising – and their influence on the South African market.
“The huge growth in the adoption of smartphones, the increasing availability of apps and the introduction of new payment methods are the key drivers,” said Pyramid Research analyst at large, Jan ten Sythoff.
“Carrier billing is becoming increasingly available, making app purchases easy and quick, and it also facilitates the adoption of in-app billing models that are becoming popular. Total spending on mobile apps is forecast to increase from US$ 31 million in 2012 to US$ 220 million in 2017,” he added.